Job Description
Are you a data-driven marketing strategist passionate about search engine optimization? Apex Digital Solutions is seeking a visionary Senior SEO Specialist to lead our organic growth initiatives. In this role, you will optimize our digital presence, drive organic traffic, and improve conversion rates through technical excellence and content strategy.
We are a forward-thinking agency helping Fortune 500 companies navigate the digital landscape. You will work closely with content teams, developers, and designers to ensure our clients achieve top rankings on major search engines.
Responsibilities
- Conduct comprehensive technical SEO audits and implement corrective actions to improve site health and crawlability.
- Develop and execute high-level keyword strategies based on competitor analysis and market trends.
- Lead on-page optimization efforts, including meta tags, heading structures, and internal linking strategies.
- Analyze website performance using Google Analytics and Search Console to identify growth opportunities and ROI.
- Collaborate with content creators to produce SEO-friendly copy that ranks well and converts visitors.
- Monitor industry trends and algorithm updates to ensure our strategies remain compliant and competitive.
Qualifications
- 3-5 years of proven experience in SEO, including technical SEO and content strategy.
- Deep understanding of Google Search Central guidelines and algorithm updates.
- Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Analytics.
- Strong technical skills: ability to read HTML, CSS, and understand canonicalization, redirects, and site speed optimization.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Bachelor’s degree in Marketing, Communications, or a related field.