Job Description
We are seeking a visionary SEO Specialist to join our high-performance marketing team in Austin, Texas. In this role, you will drive organic growth, improve search engine visibility, and execute data-driven strategies that elevate our brand presence. You will work closely with content creators and developers to optimize our digital ecosystem for the future of search.
Why Join Us?
- Competitive salary and equity package.
- Comprehensive health, dental, and vision insurance.
- Flexible remote and hybrid work options.
- Professional development budget and conference attendance.
Key Responsibilities:
- Conduct comprehensive technical SEO audits and identify areas for improvement to enhance site crawlability and indexing.
- Develop and execute keyword research strategies to uncover high-value opportunities and drive organic traffic growth.
- Collaborate with content teams to optimize on-page elements, including headlines, meta tags, and internal linking structures.
- Analyze website performance using Google Analytics 4 and Search Console to report on KPIs and ROI.
- Oversee off-page SEO initiatives, including backlink prospecting and relationship building with industry leaders.
- Stay updated on algorithm changes and emerging SEO trends to ensure our strategies remain competitive.
- Train and mentor junior marketing staff on best practices for search engine optimization.
Responsibilities
- Conduct comprehensive technical SEO audits and identify areas for improvement to enhance site crawlability and indexing.
- Develop and execute keyword research strategies to uncover high-value opportunities and drive organic traffic growth.
- Collaborate with content teams to optimize on-page elements, including headlines, meta tags, and internal linking structures.
- Analyze website performance using Google Analytics 4 and Search Console to report on KPIs and ROI.
- Oversee off-page SEO initiatives, including backlink prospecting and relationship building with industry leaders.
- Stay updated on algorithm changes and emerging SEO trends to ensure our strategies remain competitive.
- Train and mentor junior marketing staff on best practices for search engine optimization.
Qualifications
- 3+ years of proven experience in SEO, including both technical and content optimization.
- Strong understanding of Google Search Central guidelines and algorithm updates.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, and Google Search Console.
- Basic knowledge of HTML, CSS, and JavaScript for on-page optimization.
- Experience with web analytics platforms (Google Analytics 4 preferred).
- Excellent analytical and problem-solving skills with a data-driven mindset.
- Strong communication skills and the ability to present complex data to stakeholders.