Job Description
We are seeking a results-driven Senior SEO Specialist to join our high-performing marketing team at Apex Digital Solutions. In this pivotal role, you will lead our organic search strategy, driving traffic growth and enhancing brand visibility across the United States. You will be responsible for the end-to-end optimization of our web properties, collaborating closely with developers, content creators, and data analysts to execute data-backed campaigns.
At Apex, we value innovation, transparency, and measurable results. If you have a deep understanding of search engine algorithms and a passion for optimizing user experience, we want to hear from you.
Why Join Us?
- Competitive compensation and comprehensive benefits package.
- Flexible remote-first work environment.
- Opportunity to work with cutting-edge SEO tools and technologies.
Responsibilities
- Technical SEO Auditing: Conduct comprehensive website audits to identify and resolve crawl errors, site speed issues, and indexing problems that hinder search engine performance.
- Keyword Strategy: Lead the research and development of high-value keyword strategies, focusing on intent-based targeting and long-tail opportunities.
- On-Page Optimization: Collaborate with content teams to optimize landing pages, meta tags, headings, and internal linking structures for maximum relevance and ranking potential.
- Link Building Campaigns: Develop and execute white-hat link-building strategies to improve domain authority and referral traffic.
- Analytics & Reporting: Monitor key performance indicators (KPIs) using Google Analytics and Search Console, providing monthly detailed reports on traffic, rankings, and ROI.
- Competitive Analysis: Stay ahead of industry trends and competitor movements to adapt our SEO strategy proactively.
- Cross-Functional Collaboration: Partner with developers to implement structured data (Schema.org) and other technical enhancements that boost SERP visibility.
Qualifications
- Experience: Minimum of 5 years of proven experience in SEO, with a track record of improving organic traffic and search rankings.
- Technical Skills: Strong understanding of HTML, CSS, and JavaScript fundamentals; familiarity with CMS platforms like WordPress or Shopify.
- Tools Proficiency: Expert knowledge of SEO tools such as SEMrush, Ahrefs, Moz, Google Search Console, and Google Analytics.
- Communication: Excellent written and verbal communication skills, with the ability to explain complex technical concepts to non-technical stakeholders.
- Data Analysis: Highly analytical mindset with the ability to interpret data and make strategic decisions based on findings.
- Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- SEO Certifications: Google Analytics or Google Ads certifications are a plus.