Job Description
We are seeking a results-driven Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will be responsible for developing and executing comprehensive SEO strategies that drive traffic, increase visibility, and improve conversion rates for our flagship SaaS platform. You will work closely with our content, engineering, and product teams to ensure our digital presence is optimized for the future.
Why join Apex Digital? We are a fast-paced, innovative team looking to scale our digital footprint. You will have the autonomy to make data-driven decisions and the resources to implement cutting-edge SEO tactics.
Responsibilities
- Develop and implement robust SEO strategies to improve search engine rankings and organic traffic.
- Conduct comprehensive technical SEO audits to identify and resolve issues affecting site performance and crawlability.
- Perform in-depth keyword research and competitor analysis to uncover high-value growth opportunities.
- Optimize on-page content, meta tags, and HTML structure for maximum relevance and user engagement.
- Collaborate with developers to improve site speed, mobile usability, and site architecture.
- Monitor key performance indicators (KPIs) and provide regular reporting on campaign success.
- Build and manage a high-quality backlink profile through white-hat outreach strategies.
Qualifications
- 5+ years of proven experience in SEO, preferably in the B2B SaaS or technology industry.
- Deep understanding of Google Analytics, Google Search Console, and advanced SEO tools (e.g., Ahrefs, SEMrush, Moz).
- Strong technical knowledge of HTML, CSS, and JavaScript to assist in site optimization.
- Experience with schema markup, structured data, and site speed optimization techniques.
- Excellent analytical and problem-solving skills with a data-driven mindset.
- Strong communication and cross-functional collaboration abilities.