Job Description
Apex Innovations is looking for a visionary Senior SEO Strategist to drive our organic growth and dominate search engine rankings. If you are passionate about data-driven decision-making and have a knack for optimizing complex digital ecosystems, we want to hear from you.
As a leader in our Digital Marketing team, you will shape the future of our brand's visibility, working with cross-functional teams to implement cutting-edge SEO strategies that deliver measurable results.
Responsibilities
- Strategic Planning: Develop and execute comprehensive SEO strategies to improve organic traffic, keyword rankings, and domain authority.
- Technical Optimization: Collaborate with developers to ensure website architecture, page speed, and mobile responsiveness meet Google's Core Web Vitals.
- Content Strategy: Partner with content creators to produce high-value, SEO-optimized content that engages users and ranks well.
- Analytics & Reporting: Monitor campaign performance using tools like Google Analytics and Search Console; provide detailed monthly reports and actionable insights.
- Competitive Analysis: Conduct in-depth research into competitor keywords, backlinks, and content strategies to identify opportunities.
- Link Building: Lead outreach efforts to acquire high-quality, relevant backlinks from authoritative domains.
Qualifications
- Experience: Minimum of 5 years of proven experience in SEO, with a strong track record of improving search rankings for major brands.
- Technical Skills: Deep understanding of on-page and off-page SEO, schema markup, and robots.txt configuration.
- Tools: Proficiency in Google Analytics 4, Google Search Console, Ahrefs, SEMrush, and Moz.
- Communication: Excellent verbal and written communication skills, with the ability to explain technical concepts to non-technical stakeholders.
- Certification: Google Analytics or Google Ads Certification is preferred.
- Education: Bachelor’s degree in Marketing, Communications, or a related field.