Job Description
Are you a data-driven SEO strategist ready to dominate the search landscape? Apex Digital Solutions is seeking a visionary Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will shape our digital presence, optimize our content ecosystem, and drive measurable traffic growth through cutting-edge technical and creative strategies.
We are looking for a candidate who doesn't just follow trends but sets them. You will collaborate closely with content creators, developers, and marketing teams to ensure our brand remains at the forefront of search engine results. If you are passionate about the intersection of data, technology, and storytelling, we want to hear from you.
Responsibilities
- Technical SEO Mastery: Conduct comprehensive technical audits to identify and resolve crawl errors, improve site speed, and enhance mobile usability for optimal Google Core Web Vitals.
- Strategic Keyword Research: Lead in-depth keyword research and competitive analysis to identify high-value opportunities and long-tail phrases that drive targeted organic traffic.
- Content Optimization: Partner with content teams to develop SEO-friendly content strategies, including meta tags, title optimization, and schema markup implementation.
- Link Building Strategy: Develop and execute a white-hat link building strategy to increase domain authority and improve backlink profiles.
- Analytics & Reporting: Monitor key performance indicators (KPIs) using Google Analytics 4 and Search Console, providing monthly detailed reports on traffic, rankings, and conversion rates.
- Stakeholder Collaboration: Work cross-functionally with developers to implement technical SEO recommendations and with product teams to influence roadmap decisions based on user search intent.
Qualifications
- Experience: Minimum of 4-6 years of proven experience in SEO, with a track record of improving organic search rankings for mid-to-large scale websites.
- Technical Skills: Strong understanding of HTML5, CSS3, JavaScript, and server-side rendering (SSR) concepts.
- Tools: Proficiency in industry-standard tools such as SEMrush, Ahrefs, Moz, Google Search Console, and Google Analytics 4.
- Education: Bachelor’s degree in Marketing, Communications, English, or a related field, or equivalent professional experience.
- Certification: Google Analytics or Google Ads certification is highly preferred.
- Communication: Excellent written and verbal communication skills with the ability to explain complex technical concepts to non-technical stakeholders.