Job Description
Are you a data-driven SEO expert looking to make a tangible impact in the heart of North Carolina? Apex Digital Solutions is expanding our digital growth team and seeking a visionary Senior SEO Specialist to lead our organic visibility strategy.
In this pivotal role, you will not just optimize pages; you will drive revenue growth through strategic technical audits, high-impact content campaigns, and data-backed decision-making. We offer a competitive benefits package, a hybrid work environment, and the opportunity to work with cutting-edge technologies in the booming Charlotte tech hub.
Why Join Us?
- Competitive Compensation: $65k - $90k base salary + performance bonuses.
- Flexible Work: Hybrid schedule (3 days in office).
- Professional Growth: Continuous training on the latest Google algorithm updates and SEO tools.
If you are ready to take your career to the next level, we want to hear from you.
Responsibilities
- Execute comprehensive SEO strategies to improve organic search rankings and drive targeted traffic to our flagship websites.
- Conduct in-depth technical SEO audits to identify and resolve site architecture issues, crawl errors, and indexation problems.
- Lead keyword research and competitor analysis to uncover high-value opportunities and market gaps.
- Collaborate with the content and design teams to optimize landing pages, ensuring conversion rate optimization (CRO) best practices are met.
- Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics 4 and Search Console.
- Develop and manage off-page link building strategies to enhance domain authority.
Qualifications
- 5+ years of proven experience in Search Engine Optimization, with a focus on technical SEO and content strategy.
- Deep understanding of Google's Search Engine Optimization Starter Guide and algorithm updates.
- Proficiency in SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable business insights.
- Excellent written and verbal communication skills, with the ability to present technical concepts to non-technical stakeholders.
- HTML, CSS, and basic WordPress proficiency is a strong plus.