Job Description
We are seeking a visionary Senior SEO Specialist to join Apex Digital Group. In this role, you will be the architect of our organic growth strategy, leveraging data-driven insights to dominate search engine rankings and drive high-quality traffic.
You will bridge the gap between technical engineering, creative content, and data analytics, ensuring our digital presence is not only visible but dominant in an ever-evolving digital landscape.
Responsibilities
- Develop and execute comprehensive, data-driven SEO strategies to improve organic traffic, rankings, and conversion rates.
- Conduct in-depth technical SEO audits to identify and resolve crawl errors, indexation issues, site speed bottlenecks, and schema markup opportunities.
- Lead keyword research, competitor analysis, and content gap analysis to inform high-impact content strategies.
- Monitor and report on key performance indicators (KPIs) using Google Analytics, Search Console, and proprietary tools to demonstrate ROI.
- Collaborate closely with web developers to implement technical optimizations and with content teams to align on SEO best practices.
- Stay ahead of Google algorithm updates and industry trends to proactively adjust strategies and maintain a competitive edge.
Qualifications
- 5+ years of proven experience in SEO, with a successful track record of improving organic rankings for complex, high-traffic websites.
- Strong proficiency with technical SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
- Deep understanding of Google Analytics, Google Tag Manager, and web analytics reporting.
- Experience with HTML, CSS, and basic JavaScript to perform on-page optimizations and audits.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable business strategies.
- Bachelor’s degree in Marketing, Communications, or a related field.