Job Description
We are seeking a results-driven Senior SEO Specialist to join our elite growth team at NextGen Digital. In this pivotal role, you will spearhead our organic growth strategy, optimizing our digital footprint to dominate search engine rankings and drive high-quality traffic. You will bridge the gap between technical engineering and creative content, ensuring our brand remains at the forefront of the digital landscape.
Why Join Us?
- Competitive salary and performance-based bonuses.
- Comprehensive health benefits and 401(k) matching.
- Flexible remote-first work culture.
- Continuous learning and development opportunities.
If you are passionate about data, analytics, and driving tangible business results through SEO, we want to hear from you.
Responsibilities
- Conduct comprehensive technical SEO audits and identify opportunities for optimization across the site architecture.
- Develop and execute data-driven link-building strategies to enhance domain authority and backlink profiles.
- Collaborate with content creators and copywriters to optimize landing pages, blog posts, and product pages for target keywords.
- Monitor search engine algorithm updates and adapt strategies to maintain or improve search rankings.
- Analyze website traffic data using Google Analytics and Search Console to report on performance and ROI.
- Lead A/B testing initiatives for SEO landing pages to maximize conversion rates.
- Manage cross-functional projects, including site migrations and CMS updates, ensuring SEO best practices are upheld.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related technical field.
- 5+ years of hands-on experience in SEO, with a proven track record of improving organic search traffic.
- Deep understanding of on-page, off-page, and technical SEO best practices.
- Proficiency in Google Analytics, Google Search Console, and SEO auditing tools (e.g., SEMrush, Ahrefs, Screaming Frog).
- Strong analytical skills with the ability to interpret complex data and translate it into actionable business insights.
- Experience with HTML, CSS, and basic JavaScript for on-page optimization.
- Excellent written and verbal communication skills.