Job Description
Join Columbus Innovations Group immediately! We're seeking a dynamic Digital Marketing Specialist to drive our growth strategy. Join our award-winning team in the heart of Columbus and make an immediate impact. This urgent hire offers competitive benefits, remote flexibility options, and career advancement opportunities.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, PPC, and social media
- Analyze performance metrics using Google Analytics and optimize conversion funnels
- Manage content calendar and create compelling marketing collateral
- Collaborate with sales team to align marketing initiatives with business goals
- Lead A/B testing and data-driven decision making for continuous improvement
- Manage paid advertising budgets across platforms (Google Ads, Meta Ads)
- Stay current with digital marketing trends and algorithm changes
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of hands-on digital marketing experience
- Proficiency in Google Analytics, SEMrush, and marketing automation tools
- Proven track record of increasing website traffic and conversion rates
- Strong analytical skills with ability to interpret complex data
- Exceptional written communication and project management abilities
- Experience managing PPC campaigns with $50k+ monthly budgets
- Portfolio demonstrating successful marketing campaigns