Job Description
Apex Digital Solutions is seeking a Senior SEO Strategist to drive organic growth and enhance our digital footprint. As a leader in the tech industry, we value data-driven decisions and innovative approaches to search engine optimization. In this pivotal role, you will collaborate with cross-functional teams to develop and execute SEO strategies that improve visibility, drive traffic, and maximize conversion rates.
Key Responsibilities:
- Conduct comprehensive technical SEO audits to identify and resolve site architecture issues.
- Execute on-page optimization strategies, including meta tags, headers, and schema markup.
- Perform in-depth keyword research and competitor analysis to uncover high-value opportunities.
- Manage and oversee link-building campaigns to improve domain authority and referral traffic.
- Analyze website performance using Google Analytics and Search Console to report on KPIs.
- Partner with content teams to ensure alignment between creative output and SEO goals.
Responsibilities
- Lead comprehensive technical SEO audits and implement on-page optimization strategies.
- Conduct in-depth keyword research and competitor analysis to identify high-value opportunities.
- Manage and oversee link-building campaigns to improve domain authority.
- Collaborate with content creators to produce SEO-friendly copy that engages users and ranks well.
- Analyze website traffic data using Google Analytics and Search Console to report on performance and ROI.
- Stay updated on the latest search engine algorithm updates and industry trends.
Qualifications
- 5+ years of proven experience in SEO, preferably in a B2B or SaaS environment.
- Deep understanding of Google Analytics, Search Console, and other web analytics tools.
- Proficiency in HTML, CSS, and basic JavaScript for technical SEO implementation.
- Strong analytical mindset with the ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Computer Science, or a related field.