Job Description
The Opportunity: Nexus Digital Group is seeking a results-driven Senior SEO Specialist to lead our organic growth initiatives. If you have a deep understanding of search engine algorithms and a passion for data analytics, we want you to help us elevate our digital presence.
In this pivotal role, you will be responsible for developing and executing comprehensive SEO strategies that drive traffic, engagement, and conversions. You will work closely with our content, design, and development teams to ensure a seamless user experience that search engines love.
Responsibilities
- Conduct in-depth technical SEO audits to identify and resolve website issues, including site speed, crawlability, and indexability.
- Develop and implement data-driven keyword strategies to improve organic rankings for high-value search terms.
- Analyze web performance metrics (GA4, Search Console) to measure campaign success and inform future optimization tactics.
- Lead link-building campaigns and monitor backlink profiles to enhance domain authority.
- Collaborate with content creators to optimize landing pages and ensure alignment with user intent.
- Stay abreast of the latest SEO trends, algorithm updates, and best practices to maintain a competitive edge.
Qualifications
- Minimum of 5 years of proven experience in SEO, preferably within a fast-paced agency or enterprise environment.
- Strong technical proficiency with Google Analytics, Google Search Console, and SEO tools such as SEMrush or Ahrefs.
- Deep knowledge of HTML, CSS, and basic JavaScript to understand on-page optimization.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.