Job Description
Welcome to Apex Digital Group, where we are redefining the digital landscape. We are seeking a highly analytical and creative Senior SEO Specialist to join our growing team in Austin, Texas. In this pivotal role, you will drive organic traffic growth, optimize our digital footprint, and ensure our brand remains a market leader.
As an SEO Expert within our ranks, you will bridge the gap between technical data and content strategy. You will work closely with our development and content teams to implement scalable SEO solutions that deliver measurable results. If you are passionate about search algorithms and have a proven track record of improving search rankings, we want to hear from you.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve issues affecting site performance and crawlability.
- Develop and execute keyword research strategies to target high-value search terms and drive organic traffic growth.
- Optimize on-page elements, including meta tags, headers, and content structure, to align with search engine algorithms.
- Manage link-building campaigns and monitor backlink profiles to ensure domain authority growth.
- Analyze website analytics using tools like Google Analytics and Search Console to track KPIs and report on campaign success.
- Collaborate with the web development team to implement schema markup and improve site speed and mobile responsiveness.
Qualifications
- Proven experience (5+ years) as an SEO Specialist or similar role in a digital marketing agency or in-house environment.
- Deep understanding of Google’s latest algorithm updates (e.g., Panda, Penguin, Hummingbird, Core Web Vitals).
- Expert proficiency with SEO tools such as SEMrush, Ahrefs, Moz, and Google Search Console.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Basic knowledge of HTML, CSS, and JavaScript is highly preferred.
- Excellent communication skills with the ability to present technical concepts to non-technical stakeholders.