Job Description
Join our dynamic team at InnovateDC Solutions and make an immediate impact! We're seeking a talented Digital Marketing Specialist to drive our growth strategy in the heart of Washington DC. This urgent opening offers a rare opportunity to join a fast-paced environment where your skills will be valued from day one. Enjoy competitive compensation, comprehensive benefits, and the chance to shape our digital presence in the nation's capital. Apply now and start your journey with us!
Responsibilities
- Execute data-driven digital marketing campaigns across SEO, SEM, and social media channels
- Analyze campaign performance using Google Analytics and Adobe Analytics to optimize ROI
- Manage content calendar for blog, email, and social platforms
- Collaborate with design team to create compelling visual assets
- Develop and maintain email marketing automation workflows
- Conduct A/B testing for landing pages and ad creatives
- Generate monthly performance reports for stakeholders
- Stay current with digital marketing trends and algorithm updates
Qualifications
- 3+ years of digital marketing experience with proven campaign results
- Expertise in Google Ads, Facebook Ads Manager, and Google Analytics
- Proficiency in marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with data-driven decision-making ability
- Excellent written communication and project management skills
- Bachelor's degree in Marketing, Communications, or related field
- Experience with CRM systems (Salesforce preferred)
- Ability to thrive in fast-paced, deadline-driven environments