Job Description
Join our dynamic team at Innovate Raleigh Marketing, a fast-growing digital agency in the heart of Raleigh's tech hub! We're seeking a passionate Digital Marketing Specialist to fill an immediate opening. This role offers the rare chance to make an immediate impact while advancing your career in one of America's most vibrant tech cities. Enjoy competitive compensation, flexible work arrangements, and the opportunity to work with cutting-edge brands transforming the digital landscape. Apply today to start your journey with us!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media
- Analyze campaign performance data using Google Analytics and marketing automation tools
- Create compelling content for blogs, social platforms, and email newsletters
- Manage PPC budgets and optimize ad spend for maximum ROI
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Stay current with digital marketing trends and algorithm updates
- Prepare monthly performance reports for key stakeholders
Qualifications
- 3+ years of digital marketing experience with proven campaign results
- Expertise in Google Ads, Facebook Ads Manager, and SEO tools
- Proficiency in analytics platforms (Google Analytics, SEMrush)
- Bachelor's degree in Marketing or related field
- Strong written and verbal communication skills
- Ability to manage multiple projects with competing deadlines
- Experience with marketing automation platforms (HubSpot/Mailchimp)
- Portfolio demonstrating successful campaign execution