Job Description
Join our dynamic team at Philly Tech Innovations and make an immediate impact! We're seeking a talented Digital Marketing Specialist to drive our client acquisition strategy in the thriving Philadelphia market. This is a rare opportunity to step into a key role with competitive compensation, flexible work arrangements, and direct involvement in shaping our digital presence. If you're ready to hit the ground running and grow your career with an industry leader, apply now!
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, PPC, and social media platforms
- Analyze campaign performance using Google Analytics and adjust strategies for maximum ROI
- Create compelling content including blog posts, email newsletters, and ad copy
- Manage paid advertising budgets across Google Ads and Facebook Ads Manager
- Collaborate with sales team to align marketing efforts with conversion goals
- Track KPIs and generate monthly performance reports for stakeholders
Qualifications
- 3+ years of hands-on digital marketing experience with proven campaign results
- Expert proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Strong content creation skills with portfolio samples
- Experience with marketing automation tools (HubSpot/Marketo preferred)
- Bachelor's degree in Marketing, Communications, or related field
- Ability to thrive in fast-paced environments with tight deadlines