Job Description
Join Tampa Bay Innovations immediately as a Digital Marketing Specialist! We're seeking a dynamic professional to drive our digital presence and execute cutting-edge marketing strategies. This is your chance to make an immediate impact in a fast-paced, award-winning environment. Enjoy competitive compensation, comprehensive benefits, and the opportunity to grow with Tampa's leading tech marketing firm.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, and social media platforms
- Analyze campaign performance metrics to optimize ROI and KPIs
- Manage content creation including blogs, videos, and email marketing sequences
- Collaborate with design teams to produce compelling visual assets
- Conduct market research and competitor analysis to identify growth opportunities
- Implement A/B testing strategies for landing pages and ad creatives
- Lead monthly performance reporting and strategic planning sessions
Qualifications
- 3+ years of proven digital marketing experience with measurable results
- Expertise in Google Analytics, Google Ads, and Facebook Business Manager
- Proficiency in marketing automation tools (HubSpot/Marketo preferred)
- Strong analytical skills with data-driven decision-making ability
- Exceptional written communication and project management skills
- Experience managing PPC budgets exceeding $50K monthly
- Portfolio demonstrating successful campaign execution