Job Description
Join our dynamic marketing team in Charlotte and make an immediate impact! We're seeking a talented Digital Marketing Specialist to drive our online growth strategy. This is a direct-hire position with competitive benefits and opportunities for rapid career advancement. Work in a collaborative, data-driven environment where your ideas directly shape our success.
Our ideal candidate thrives in fast-paced environments and possesses a passion for digital innovation. Enjoy modern office spaces in Uptown Charlotte, flexible work arrangements, and a culture that celebrates creativity and results.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, PPC, and social media platforms
- Analyze campaign performance data using tools like Google Analytics and HubSpot to optimize ROI
- Create compelling content for blogs, emails, and social media to engage target audiences
- Manage paid advertising budgets across Google Ads and Facebook Ads with A/B testing
- Collaborate with design team to produce high-converting visual assets
- Generate monthly performance reports and strategic recommendations
- Stay updated on digital marketing trends and algorithm changes
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of hands-on digital marketing experience with proven campaign results
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Ads Manager
- Strong understanding of SEO principles and content marketing strategies
- Experience with marketing automation platforms (HubSpot, Marketo, or similar)
- Exceptional analytical skills with data-driven decision-making ability
- Excellent written communication and project management skills