Job Description
Join our dynamic team in sunny Miami and accelerate your career in digital marketing! Miami Innovate Group is seeking a highly motivated Digital Marketing Specialist to execute cutting-edge campaigns for our diverse client portfolio. This is an immediate full-time opportunity with competitive compensation and growth potential in one of America's most vibrant tech hubs. Enjoy our modern downtown offices, flexible work arrangements, and collaborative culture focused on innovation and results.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, PPC, and social media platforms
- Analyze campaign performance metrics and optimize strategies for maximum ROI
- Manage content creation including blog posts, email campaigns, and video assets
- Collaborate with cross-functional teams to align marketing initiatives with business goals
- Stay current with industry trends and emerging technologies in digital marketing
- Lead A/B testing initiatives to improve conversion rates and user engagement
- Generate comprehensive monthly performance reports for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 3+ years of proven experience in digital marketing with measurable results
- Proficiency in Google Analytics, SEMrush, and major social media advertising platforms
- Strong analytical skills with ability to interpret data and drive strategic decisions
- Excellent written and verbal communication skills with attention to detail
- Experience managing PPC campaigns with budgets over $50,000/month
- Certification in Google Ads, HubSpot, or similar marketing platforms preferred