Job Description
Join our dynamic team at Innovatech Solutions as we revolutionize digital marketing in the heart of Chicago! We're seeking a results-driven Digital Marketing Specialist to execute cutting-edge campaigns that drive brand growth and customer engagement. This immediate opening offers the chance to shape our marketing strategy while working with industry leaders in a collaborative, fast-paced environment. Enjoy competitive compensation, comprehensive benefits, and the opportunity to make an immediate impact.
Responsibilities
- Develop and execute multi-channel digital marketing campaigns across SEO, SEM, email, and social media platforms
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Optimize website content and user experience to improve conversion rates
- Manage paid advertising budgets across Google Ads and social media platforms
- Create compelling content (blogs, emails, social posts) aligned with brand voice
- Collaborate with sales team to align marketing initiatives with revenue goals
- Stay updated on industry trends and algorithm changes to maintain competitive edge
Qualifications
- 3+ years of hands-on digital marketing experience with proven ROI results
- Expertise in SEO/SEM tools (Google Ads, SEMrush, Ahrefs) and analytics platforms
- Strong proficiency in marketing automation (HubSpot, Marketo) and CRM systems
- Portfolio showcasing successful campaign execution and performance metrics
- Bachelor's degree in Marketing, Communications, or related field
- Advanced knowledge of HTML, CSS, and CMS platforms (WordPress preferred)
- Excellent data interpretation and strategic planning abilities
- Ability to thrive in fast-paced, deadline-driven environments